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Believing that if people knew more, they'd do more.




April 10, 2006

It's official... Nerdy Books has gone green

Just in time for Earth Day (April 22nd), today we sent out our first national press release announcing "Just the tips, man for protecting the environment". Writing this 365-page tip book (one for every day of the year) has been a labor of love for me. I started it about a year and a half ago after reading several eye-opening books on the environment including John Robbins's amazing book, "Food Revolution", Julia Butterfly's "One Makes a Difference" and "The Better World Handbook" by several authors. Books chocked full of examples, statistics, facts, etc. Books I could never get my "I want to help save the planet but don't know what to do and don't have the time to figure it out" friends to read.

My idea for this book was not dissimilar from our other "Just the tips, man" titles. I wanted to combine the information from a multitude of books, web sites and magazine articles, update the facts and statistics, and rewrite it in our concise, fast-reading, Nerdy Book format with a dorky character making a relevant comment on every page. I was so excited after writing the first 8 or 9 pages that I contacted Julia Butterfly's publicist. (Julia is that amazing woman who sat in a giant redwood tree "Luna" for two years to help save the redwood forest from deforestation.) I told him that I thought the information in Julia's book, reformatted in our Nerdy Book style, would really work. He told me that Julia was booked solid for over a year. Oh well. Her loss.

When your ready to start making a difference, check out a sample of "Just the tips, man for protecting the environment", read our press release, then order an ebook or pre-order the printed book here. If you like what you see, tell 3 of your "I want to help save the planet but don't know what to do and don't have the time to figure it out" friends! And, thanks.

Hi,

I think the trend towards safer, more environmentally friendly household products (air freshener, cleaner, detergents) is starting to catch on. It seems like companies are beginning to see that these things are important to us as consumers. I work for a market research company and we have a big client that has been coming up with new, environmental beneficial ideas for their products. If the client finds that this is something consumers are truly interested in, it will be a great step forward for the green community. They are looking for feedback on their new Environmental Beneficial Concepts here: http://poll.marketreaderpro.com/?p=351&r=389&L=800



Their concepts are really interesting!
By Anonymous Paula, at 11:25 AM  

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